September 10, 2018

KCC Supermarket shared their experiences in sourcing vegetables from smallholder farmers in the area. Some challenges faced by KCC are quality, volume, and consistency.

“The goals and objectives of PPSA is aligned with KCC’s mission of helping Filipino farmers,” said Rossana Lee, Head Purchaser of KCC Supermarket.

To scale-up KCC Supermarket’s local sourcing initiatives, VWG partners such as the East-West Seed, Zamboanga City Agriculture Office, KCCDMFI, and Macnut Philippines participated in the discussion. VWG has now started talks with the Zamboanga City Agriculture Office to look at activities that can assist smallholder farmers.

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